Imagine buying a new TV, plugging it in to your existing satellite, cable, terrestrial, or IPTV connection, and being able to immediately watch all your favorite pay-TV channels in amazing quality. All supported with a single remote control and without the need of installing additional cables and hardware.

That’s TVkey Cloud.


WHAT IS TVkey Cloud?

Instant access to your pay-TV service directly on consumer TVs, straight out of the box, using only the TV remote control. No set-top box required. That’s TVkey Cloud by NAGRA and Samsung.


Expand your reach

Create an impulse purchase opportunity for new subscribers and open new retail channels to market thanks to TVkey Cloud’s instant activation and service discovery feature. You will also reduce your cost-to serve by virtualising the set-top box.


Your brand front and center

Stand out with your personalised user experience ensuring your brand remains visible at all times. Your app will be the first one consumers see when the TV is turned on. Pick the features you want to activate for your subscribers including start-over, catch-up or on-demand


A comprehensive pay-TV service

Give viewers access to the best content straight out of the box, including live and on-demand services, via a compelling user experience, available as an HbbTV operator app or a fast time-to market option. What is more, TVkey Cloud is compliant with the latest security requirements from the studios for 4K Ultra HD content and integrates best-in-class hardware-based security to protect your premium content assets.

Learn more about TVkey Cloud and how it can help you unlock
a world of opportunity for your pay-TV service.


HD PLUS, Germany

The world’s first commercial deployment of TVkey Cloud took place at German satellite operator HD+ (a subsidiary of SES) in February 2017.  During a promotional period, buyers of compatible Samsung TV sets at participating dealers in Germany will receive the HD+ TVkey Cloud free of charge by registering on the Samsung website This also entitles them to a free 6-month HD+ subscription, which upon expiration can be converted to a regular subscription.

“The HD+ TVkey gives consumers HD+ channels without the need of a separate receiver or CAM module with smartcard – meaning access to HD+ becomes even easier,” said Georges Agnes, Managing Director and COO at HD PLUS GmbH.”

“Working with Samsung also gives us the ability to reach new customers as soon as they buy a new television through instant HD+ service activation. And because the solution uses the security we know and trust from NAGRA, we know our content partners will be satisfied.”

For more information about the HD+ TVkey Cloud, visit HD+ website (German site).



Samsung and NAGRA will open the TVkey Cloud specification to other chipset & television manufacturers. To register your interest in the TVkey Cloud specification, please contact us.


For press and analyst inquiries, please contact:

Christina Anderson

Senior Director – Marketing and Communications


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